Eddie Tay Cher Soon

Eddie Tay Cher Soon

Assistant Director (Marketing Communications Department), 3P Network Division, National Environment Agency of Singapore

Eddie led the strategic planning and execution of the National Dengue Prevention Campaign in 2021 and 2022, a critical period that saw one of Singapore’s worst dengue outbreaks in recent history.

He introduced several new approaches to reach the public, including featuring real dengue survivors in campaign materials, developing memorable campaign acronyms and breaking new grounds in engagement strategies.

Currently, Eddie oversees NEA’s key public health campaigns, including the National Dengue Prevention Campaign and the Cleaner Public Toilets Campaign. His work focuses on developing engaging communication strategies to improve public health awareness and encourage community action.

Eddie graduated from the National University of Singapore with a Bachelor of Arts (Honours).